Tuesday, March 20, 2007

Green is the colour of...Harry Potter?

The seventh and final book in the Harry Potter series will be released on July 21. Entitled Harry Potter and the Deathly Hallows, the book will be a staggering 784 pages.

Yet, the biggest news about the book seems to revolve around the colour green. More specifically, the environment. Scholastic Inc. has made a deal with the Rainforest Alliance to produce a more environmentally friendly volume.

The seventh book will therefore include the following items:

* Paper containing "a minimum of 30 percent post-consumer waste fiber."
* Nearly two-thirds of the 16,700 tons of paper will be approved by the Forest Stewardship Council, a group which promotes "environmentally responsible, socially beneficial and economically viable management of the world's forests."
* A deluxe edition of the new book will be printed on paper containing "100 percent post-consumer waste fiber."

And the point of highlighting this decision is, exactly?

Look, if Scholastic wants to follow the trend of using environmentally friendly paper and products - like the Canadian publisher Raincoast Books - that's up to them. They deserve neither praise nor condemnation for their decision.

But does anyone think for one second that most children and their parents wouldn't buy the last volume of the Harry Potter series from Scholastic simply because they didn't "go green"? If you do, you're quite mistaken.

So, let's concentrate on the contents of the book, rather than what the contents of the book are made out of.

No comments: